Transparency
as a standard.

01

Privacy Policy

This policy governs the collection and handling of personal data submitted through bassam.alaujan.com. This practice operates under the Saudi Personal Data Protection Law (PDPL) and applies international data protection principles.

Data Collected

Data is collected only through the retreat interest registration form. The following information may be collected:

• Full name
• Email address
• Phone number (optional)
• LinkedIn profile URL (optional)
• Date and time of registration

How Data Is Used

Submitted information is used solely to notify registered individuals when Executive Silence Retreat dates are confirmed. Data is never sold, shared with third parties, or used for advertising purposes.

Data Storage

Form submissions are processed and stored by Formspree (formspree.io), a third-party form processing service. Their privacy policy governs the storage of submitted data. No data is stored on this website's servers.

Your Rights

You may request access to, correction of, or deletion of any personal data submitted through this site by emailing bassam@alaujan.com. Requests will be addressed within 30 days.

Cookies

This website does not use tracking cookies. The Calendly booking widget and Formspree may set functional cookies necessary for their operation.

Contact

For any privacy-related inquiries: bassam@alaujan.com

02

Terms of Service

This website is operated by Bassam Hamed Alaujan, registered as an independent management consulting practitioner under freelancer license FL-745338391 issued by the Ministry of Human Resources and Social Development, Kingdom of Saudi Arabia.

Discovery Call

Booking a discovery call through this website creates no contractual obligation on either party. The discovery call is an exploratory conversation to assess mutual fit. No fees apply to the discovery call.

Engagement Agreements

All formal engagements — including the Elite Performance Program, Executive Coaching, Corporate Programs, and Executive Silence Retreats — are governed by a separate written agreement executed prior to commencement. No engagement begins without a signed agreement.

Confidentiality

All client engagements are conducted under strict confidentiality. Client identities, organizational details, and session content are never disclosed without explicit written consent. Confidentiality is mutual: clients agree to keep program materials and methodologies confidential.

Intellectual Property

All content on this website, including the The Baseline™ diagnostic framework, program structures, written content, and visual materials, is the intellectual property of Bassam Hamed Alaujan. Reproduction or distribution without written permission is prohibited.

Limitation of Liability

The information on this website is provided for informational purposes only and does not constitute medical, clinical, or therapeutic advice. The programs described are performance advisory services, not medical or psychological treatment. Participants are responsible for their own health decisions and are encouraged to consult qualified medical professionals where appropriate.

Governing Law

These terms are governed by the laws of the Kingdom of Saudi Arabia.

03

Scientific Disclosure

This practice is built on a commitment to scientific transparency. Not all claims in performance science carry the same level of evidence. The following framework categorizes the research foundations of this work by evidence level.

This transparency is intentional. Analytically rigorous leaders deserve to know the difference between what is strongly established, what is emerging, and what draws on wisdom traditions rather than clinical research.

Strongly Peer-Reviewed High Evidence

The following sources are well-replicated, published in peer-reviewed journals, and form the primary scientific backbone of The Baseline™ diagnostic and the Elite Performance Program:

• Walker, M. (2017). Why We Sleep. Sleep architecture, memory consolidation, and executive function impairment under sleep deprivation.
• McEwen, B. (1998). Stress, adaptation, and disease: Allostasis and allostatic load. New England Journal of Medicine, 338, 171. Cortisol dysregulation and physiological stress load.
• Arnsten, A.F.T. (1998). Catecholamine modulation of prefrontal cortical cognitive function. Trends in Cognitive Sciences, 2(11), 436. Stress and prefrontal cortex impairment.
• Sweller, J. (1988). Cognitive load during problem solving. Cognitive Science, 12(2), 257. Cognitive load theory and attentional limits.
• Buysse, D.J. et al. (1989). The Pittsburgh Sleep Quality Index (PSQI). Psychiatry Research, 28(2), 193. Validated sleep quality assessment tool.
• Cohen, S. et al. (1983). A Global Measure of Perceived Stress. Journal of Health and Social Behavior, 24(4), 385. PSS-10 validated stress assessment tool.
• Maslach, C. & Leiter, M.P. (1997). Maslach Burnout Inventory General Survey (MBI-GS). Validated occupational burnout assessment instrument.
• Edmondson, A. (1999). Psychological safety and learning behavior in work teams. Administrative Science Quarterly, 44(2), 350. Google Project Aristotle confirmed her findings at scale.
• Siegel, D. (2010). Window of Tolerance. Mindsight Institute. Emotional regulation range and nervous system capacity.

Emerging Evidence Caveated

The following areas are supported by preliminary or growing research but have not yet achieved the level of replication that constitutes strong consensus. They are referenced with appropriate caveats in client materials:

• Gut-brain axis and microbiome influence on mood, cognition, and stress response. A rapidly developing field with promising findings. The nutritional reset component of the Executive Silence Retreat is informed by this literature, not prescribed as clinical protocol.
• Smith, G. (2023). Overloaded: Brain Chemistry and Performance. Neurochemical regulation across performance dimensions. Applied practitioner-grade synthesis rather than primary research.
• Van der Kolk, B. (2014). The Body Keeps the Score. Somatic storage of chronic stress and body-based performance indicators. Clinically grounded and widely cited, though primarily in trauma rather than executive performance contexts.

Conceptual & Wisdom Tradition Explicitly Framed

The following form the philosophical and conceptual architecture of this work. They are not clinical research and are never presented as such:

• Kahn, A.E. (1966). The Tyranny of Small Decisions. Kyklos, 19(1), 23. The accumulation of individually rational small decisions into outcomes no one consciously designed. The intellectual anchor for the Behavioral pillar of The Baseline™ and the hero statement of this practice.
• Contemplative practices including Vipassana meditation, breathwork facilitation, and silence retreat methodology. These draw on centuries of wisdom tradition. Their physiological effects are increasingly studied but the traditions themselves predate and extend beyond what clinical research can fully capture.

Questions about the scientific foundations of any specific program or claim can be directed to bassam@alaujan.com.